How to make an offer your reader can't refuse
It has been said that to run a successful online business, it’s helpful to be either psychic or extremely well-researched. That is to say, in order to convince your prospects that the product you are...
View ArticleHow Not to Make Your Website Look Like an Ad
We all know that some websites are created simply to procure ad placements. With every mote of informative content and helpful text, the surfer on such sites is hammered by inline ads and pop-ups....
View ArticleAn Introduction to Crafting Headlines
The headline of your ad or your blog article is the first thing your prospect will read. A well-crafted headline will draw the attention of readers and make them want to engage with the rest of the...
View ArticleWeb Copywriting: Asking Questions
Asking questions in your copy is one of the most effective ways of increasing conversions. Newbie and professional Internet marketers alike use this time-tested strategy to grab their readers’...
View ArticleWriting Conversationally
When writing for the web, I keep only one rule in mind; and that rule is to always try to write as I speak—to use a conversational tone. Most of the people who are reading online are not academics, nor...
View ArticleUsing Testimonials
If you have an online business and rely on good advertising and effective copy to get your product out there, you need to be familiar with the advantage of using testimonials. Testimonials rank among...
View ArticleThe "Inverted Pyramid" Approach to Web Copy
Anyone who reads the newspaper or any news site online is familiar with the inverted pyramid approach to writing, even though they may not know it by that name. The inverted pyramid approach is one of...
View ArticleKnow Your Audience, Your Market, and Your Product
It does not really matter whether we choose to talk about copywriting or affiliate marketing. At the end of the day, what will matter is whether or not our text leads to a sale. At the risk of being...
View ArticleMaking a Web Copy Blueprint
While there is no foolproof formula for writing effective copy, almost every type of writing requires good structure and composition. Copywriting is mainly persuasive writing, and no matter how harsh...
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Affiliate Summit East 2010, New York — Takeaways
Back in August, the Adventory crew took a trip to Affiliate Summit East in New York. We thought it might be useful to post and briefly let you know what our “takeaways” from each seminar were. You can...
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